New purchase: Southern Company (SO)

New position started in portfolio. Purchased 12 shares of Southern Company (NYSE:SO) at $49.52.

Southern Company (SO)

Southern Company, incorporated on November 9, 1945, is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Company's business segments are the sale of electricity by the four traditional operating companies and Southern Power. The Company also operates the All Other segment. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company.

Southern Company is a Dividend Contender with 15 years of dividend growth.
Southern company pays dividend with 3-6-9-12 schedule and my starting yield on cost is 4.37%